Chinese smartphone maker Vivo has officially launched in Portugal two of its latest models, the V23 and the Y76.
According to a statement by Vivo, the launch of new models in Portugal, its 11th official market in Europe, is “another step in [its] consolidation strategy”.
The V23 and Y76 models will be on sale for 529 euros and 419 euros, respectively, at Worten stores, which also offer previous models. The X60 model is sold in Portugal exclusively by telecom Meo.
The brand currently has 12,000 employees, in seven of its research and development centers, and its structure in Europe has around 300 employees. The entry into new countries, of which Portugal is an example, “will imply a quantitative increase in its human resources”, says Vivo in a statement.
With a sales network in 60 countries and regions, Vivo claims to have 400 million users worldwide and is the fifth best-selling brand on a global scale, producing around 200 million devices annually.
Founded in 1995, Vivo entered the smartphone market in 2011 and is currently present in Germany (where its European headquarters are located in Düsseldorf), Austria, Czechia, Spain, France, Italy, Poland, United Kingdom, Romania and Serbia.
