Cristiano Ronaldo’s investment in portuguese porcelain maker Vista Alegre is intended to boost the company, which also produces Atlantis crystal, and grow in Asia and the Middle East, its chairman Nuno Terras Marques said.
On June 14, footballer Cristiano Ronaldo bought a 10% stake in Vista Alegre Atlantis and has agreed to acquire a 30% stake in Vista Alegre Spain in the coming days.
“Vista Alegre has a world to discover and a world to keep growing,” said Nuno Terras Marques, noting that one of the aims of Cristiano Ronaldo’s investment in the group “was to create a Vista Alegre for Asia and the Middle East”.
According to the CEO of Vista Alegre Atlantis (VAA), the goal is to unite the two very strong Portuguese brands so that they can promote each other, and so Vista Alegre can grow in these geographical regions.
It’s a market “where we believe we have product and a lot of potential for growth”, therefore, “that’s where we’re going to invest, as part of our international growth strategy”. The Vista Alegre brand “has an excellent position in terms of quality, positioning and product range to be able to win” in the region, the manager argued.
“These are the actions that demonstrate our ambition, never disinvesting, never losing focus on our national market, which loves us so much and is so strong with us,” reinforced the CEO of Vista Alegre Atlantis (VAA).
As for Vista Alegre’s first half performance, it “will be in line with the second half of last year, respecting seasonality, because our second half is always very strong, stronger because it has the seasonality of Christmas, of December”, with international market representing around 75% of the group’s business.
Nevertheless, “we believe that the first half of this year is very much in line with what we had projected and aspired to” and “we are convinced that we will have a much stronger second half of 2024 and also in line with what is also a change in monetary policy, with a reduction in interest rates” and this will create “a climate of confidence for continued investment”, says Nuno Terras Marques.
Other articles
